Google Play simplifies redeeming Android app subscriptions, adds vanity codes, more

Google Play simplifies redeeming Android app subscriptions, adds vanity codes, more

Google is tranquil within the approach of detailing all the things novel in Android 11 over the arriving weeks. Some choices are no longer straight tied to the upcoming OS model, with the Google Play Retailer seeing a selection of updates to subscriptions in Android apps.

Building off closing year’s introduction of one-time promotion codes for subscriptions, Google Play now helps custom arrogance codes that will furthermore be redeemed a pair of cases. They are especially purposeful all the design via promoting campaigns, ads, and numerous social promos.

Meanwhile, there’s a brand novel frictionless redemption movement that “greatly simplifies the user experience by decreasing the friction customers battle via to make use of your code.”

After coming into, customers shall be precipitated to take the subscription and install the app. It builds on Google looking to rating it easy to “sight and take objects” inaugurate air of apps, love straight on Play Retailer listings.

To lend a hand retention, builders shall be ready to remind subscribers of membership advantages — as a lot as four — earlier than they execute from the Play Retailer. One other tweak lets apps decrease the price of subscriptions without requiring customers to determine-in for the upper deal.

For returning individuals, the Play Retailer fair fair at the moment added the capacity to resubscribe (within 12 months) to fair fair at the moment expired memberships from the Subscriptions list.

Lastly, Google is requiring apps to present a enhance to legend holds — “the command the user enters after a renewal fails resulting from a price enviornment” — and restores to “resume auto-renewals after [users] devour canceled the subscription however earlier than the subscription expires.” The app store is furthermore encouraging give a enhance to for subscription pauses (as a lot as three months) and re-subscriptions. These changes shall be implemented on November 1.

Extra about Google Play Retailer:

  • Play Retailer showcases ‘Top price’ Android games on Chromebooks
  • Google Play tests displaying standard gameplay videos within game listings
  • Google Play Retailer testing filters to refine search outcomes by high Android apps

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